Compensating Qualitative Rating Distortion of User Experience Evaluation Based on Prospect Theory
نویسندگان
چکیده
منابع مشابه
Prospect Theory as Efficient Perceptual Distortion
In rational choice theory, individuals are assumed always to choose the option that will provide them maximum utility. But actual choices must be based on subjective perceptions of the attributes of the available options, and the accuracy of these perceptions will always be limited by the information-processing capacity of one’s nervous system. In recent work (Woodford 2011), I propose a theory...
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It is well known that human preferences in decisions under risk do not always complies with expected utility theory (EUT). In fact, there are several effects that are inconsistent with basic tenets of EUT. Alternative theories have been proposed and perhaps the most well studied is Prospect Theory (PT). Recent work showed experimental results that support the idea that financial professionals m...
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ژورنال
عنوان ژورنال: Sustainability
سال: 2019
ISSN: 2071-1050
DOI: 10.3390/su11236815